BMW Motorrad is a brand of the BMW Group and this website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München).

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The brand-specific use of cookies for this website is defined as follows.

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What is a cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.    

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Cookies on this website that do not require consent

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the Internet connection you are using. When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

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First party cookie

Bw

Description

Delivery of multimedia contents in accordance with the users’ technical requirements

Expiry

Session 

Category

Functional cookie

First party cookie

mobile  

Description

This cookie recognizes the actual mobile devices for forwarding the appropriate download page for the App.

Expiry

2 days  

Category

Strictly necessary cookies

First party cookie

visitorID   

Description

This cookie delivers data for tracking and supports the personalization.

Expiry

4 years  

Category

Performance cookie

First party cookie

FScomponent  

Description

Filling out forms is made easier by entering data that a user has already entered in similar forms on the BMW website. This cookie is used for the registration form of MyBMW and for contact requests (e.g. requests from brochures and test drives/rides).

Expiry

Session 

Category

Functional cookie

First party cookie

SMSESSION   

Description

This session cookie assigns an ID to the user when using the website so that the web servers can react to his actions (e.g. by providing personalized information).

Expiry

Session 

Category

Strictly necessary cookies

First party cookie

LOGGEDIN 

Description

This session cookie is used when logging in to MyBMW so that the user remains logged in when accessing different pages on the BMW website.

Expiry

Session 

Category

Strictly necessary cookies

First party cookie

JSESSIONID 

Description

This session cookie indicates that the page is being actively used. This can show how many users visit the page. This cookie is deleted when the browser is closed.

Expiry

Session

Category

Strictly necessary cookies

First party cookie

CookieDisclaimer  

Description

This cookie is used to record whether a user has consented to the use of different cookies on the BMW website. It is a permanent cookie, it is only deleted when the cookies are changed.

Expiry

Permanent 

Category

Strictly necessary cookies

First party cookie

usy46gabsosd  

Description

These cookies collect data about user behavior. The information collected is used to compile reports to improve the website. All data are collected anonymously and include parameters such as visits to the pages visited, etc. (system web analytics, speed trap tracking and cluster management).

Expiry

Session 

Category

Performance cookie

First party cookie

bmwcsaDBID bmwcsauvt  

Description

These cookies collect data about user behavior. The information collected is used to compile reports to improve the website. All data are collected anonymously and include parameters such as visits to the pages visited, etc. (system web analytics, speed trap tracking and cluster management).

Expiry

5 years  

Category

Performance cookie

First party cookie

evo5_popin_instance  

Description

(IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.

Expiry

6 months  

Category

Marketing cookies  

Cookies on this website that require consent

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website as intended, do nevertheless fulfil important functions. Without these cookies, functions that enable convenient surfing on our website, such as pre-completed forms, are no longer available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them anew every time you change pages.

Furthermore, we have no possibility to adjust to you with customized offers.

BMW also integrates content from third parties in this website. An example of this is the integration of YouTube videos. These third-party providers can theoretically set cookies while you are visiting the BMW website, obtaining the information that you have opened a BMW website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You will be informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. To do that, please activate the feature on our website that is provided at the relevant place for that purpose.

You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to accept or reject all cookies or only accept certain types of cookies. The procedures for managing and deleting cookies can be found in the help function integrated in the browser.

Cookies that are used on our website by our 3rd party suppliers can be viewed under the following links, as well as information about the data protection regulations and the possibility of deactivating 3rd party services:

Adform: https://www.global.bmw-motorrad.com/de/global_cookies_adform.html

Adobe: https://www.global.bmw-motorrad.com/de/global_cookies_adobe.html

Facebook: https://www.global.bmw-motorrad.com/de/global_cookies_facebook.html

IgnitionOne: https://www.global.bmw-motorrad.com/de/global_cookies_ignitionone.html

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Third party cookie

st_input

Description

System web analytics, speed trap tracking and cluster management - ensures that users stay with the same active load balancer (ALB) during the session.

Expiry

5 years  

Category

Performance cookies

Third party cookie

Google+ Plugin  

Description

Transfer of data for "Google+" plugin

Expiry

Session 

Category

Cookies for marketing purposes

Third party cookie

Facebook Plugin  

Description

Transfer of data for "Like" plugin

Expiry

Session  

Category

Cookies for marketing purposes

Third party cookie

WT_FPC  

Description

These third-party cookies are used to implement WebTrends tracking services

Expiry

Session  

Category

Cookies for marketing purposes

Categories

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookies: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

Strictly necessary cookies

Strictly necessary cookies are essential in order to enable you to move around a website and use its features. Without these cookies, functionalities cannot be guaranteed, for example that actions performed during a visit (e.g. text entry or vehicle configuration) are retained, even when navigating between individual pages of the website.

Performance cookies

Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated and anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functional cookies

Functional cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer local, price-relevant information if it uses a cookie to remember the region in which the user currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Cookies for marketing purposes

Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

Cookies on this website that do not require consent

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the Internet connection you are using. When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time.

Cookies requiring consent on this website

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website as intended, do nevertheless fulfil important functions. Without these cookies, functions that enable convenient surfing on our website, such as pre-completed forms, are no longer available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them anew every time you change pages. Furthermore, we have no possibility to adjust to you with customized offers. These cookies are used by BMW and are then so-called first party cookies, but can also be used by third parties.

Managing and deleting cookies

If you want to block or delete cookies, you can make these changes in the browser settings. To manage cookies, most browsers allow you to accept or reject all cookies or to only accept certain types of cookies. You can also choose to be asked every time a website wants to save a cookie. The procedures for managing and deleting cookies vary depending on the browser you use. To find out how this is possible in a particular browser, you can use the help function integrated in the browser or alternatively go to http://www.aboutcookies.org. This explains step by step how cookies can be managed and deleted in most common browsers.

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Further information on cookies used by BMW AG can be found at www.bmw.com.

If you have any questions about our online offers, please use our e-mail contact.

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